jialing@playgroundapp.com
505.920.7236

Playground
Founder | 2020 - present
Backed by the top cultural agencies and funds in the world. Playground is a next-gen superdapp for creators to connect, activate and reward their community.

Freelance
Facebook hq, Vice, RGA NY, 72&Sunny LA, BBH LA, BBDO, co:, Verizon 140
Creative Director and Emerging Tech Consultant | Jan 2019 - present
Clients: Youtube Music, Activision, iPhone 5G, Google Pixel, Google Play Games, Verizon 140, E! Entertainment, P&G, H&M, Howard Hughs, Underarmour Football, Tupac Shakur Estates and Scooter Braun Projects.

Facebook
Freelance CD | Jan. 18 - Mar. 18
I helped Facebook's internal agency, "The Studio" test new products, rebrand existing product lines, and update their brand guidelines to reflect their new global mission: bringing the world closer together. I also worked with Facebook's internal tech & innovations team to produce media that educated audiences on the company’s innovation initiatives (solar powered planes, touch technology and vr social networks).

Anomaly NY
Sr. creative/ writer | Nov. 15 - Dec 17
Clients: Converse, YouTube Music, Sonos, Beats by Dre  

TBWA NY
Creative/ writer | Oct. 11 – Jan. 14   
Clients: Absolut, Brooklyn Film Festival

CP+B Boulder
interactive creative | may. 11 - sept. 11
Clients: Microsoft, Windows Phone, X Box

Mpower Ventures
Product development/Marketing | May 07 - Sept. 09  

Education
UT Austin
UC Berkeley (guest lecturer, mentor)

Awards
Cannes, ONE Show, FWA, Webby's, Addy's
Featured in Pinterest’s “Right the Ratio” campaign

Speaking
London Business School, “Future of Community Engagement”
Cannes Lions, Mastercard Villa, “Brand Loyalty in Web 3”
Blockchain Futurist Conference, “Creativity on the Blockchain”
Avalanche Summit, “Web 3 and the Creative Renaissance”

Press
Tech Crunch: Playground Launches in Beta to help creators cultivate community
Muse by Clio: 2 Minutes with Jia Ling Yang from Playground
Business Insider: Former Facebook freelancer raises $2.3M from elite VCs